At Champs with Champs, we love when women rewrite the playbook in real time, and that’s exactly what Unrivaled did at WNBA All-Star Weekend in Indianapolis. While the weekend carried serious conversations around labor talks and player protest, Unrivaled turned the spotlight toward celebration, creativity, and player power.
The 3-on-3 women’s basketball league, co-founded by Napheesa Collier and Breanna Stewart, brought its Miami-born energy to Indy and made it feel like the hottest ticket in town. They set up shop at 416 Wabash Street with a pop-up experience called Unrivaled HQ, turning it into a full-on vibe. Think exclusive Under Armour collabs, limited-edition merch, a replica court for fans to play on, and the kind of brand energy that had everyone talking.
Inside, it was pure culture-meets-community. Fans could meet players, snap photos at Samsung and Sephora activations, and even shoot around on the court themselves. The league also dropped a headline moment by announcing new NIL deals with 14 college athletes, showing that Unrivaled isn’t just building a league, it’s building a legacy.
This wasn’t about showing up in the background of All-Star Weekend. It was about creating their own space where women’s basketball is the main event. Between the AT&T All-Star Game and the high-profile brand activations around Gainbridge Fieldhouse, Unrivaled felt like the heartbeat of the weekend, pulling fans into something fresh, inclusive, and fun.
At Champs with Champs, we see Unrivaled as more than a league. It’s a movement that celebrates the power of women in sports, the culture they create, and the community they inspire. They didn’t just show up to All-Star Weekend. They owned it, champagne-style.
Where champagne meets champions of change, Unrivaled set the tone for what comes next.
