Located just steps from the NFL’s official media center, this 14,000-square-foot experience hub showcased Louisiana’s economic momentum, cultural depth, and global business appeal. A collaborative effort between Governor Jeff Landry, the State of Louisiana, the City of New Orleans, Louisiana Economic Development (LED), Greater New Orleans, Inc., and private partners, the Pavilion embodied the state’s unified vision for progress.
Welcome to the Louisiana NOW Pavilion—where business, culture, and innovation met on the world stage during Super Bowl LIX in New Orleans.
Throughout Super Bowl week, the Pavilion hosted interactive exhibits, networking events, private tours, onsite filming, and a major media day—attracting global business leaders, media, and dignitaries. A highlight was the launch of LA.IO, a new LED division positioning Louisiana as a national leader in tech-driven, high-growth startups.
Guests were also treated to a uniquely local experience: a King Cake tasting hosted by King Cake Snob, the ultimate authority on the beloved Mardi Gras treat, paired with coffee from PJ’s Coffee—adding a flavorful touch of Louisiana hospitality.
With coverage reaching over 210 million people worldwide, the Louisiana NOW Pavilion didn’t just showcase a state—it shared a story of opportunity, innovation, and cultural pride, contributing to the Super Bowl’s estimated $1.25 billion economic impact for Louisiana.
